Types of Marketing Often Transcreated
- Web copy
- Slogans, voiceovers
- Advertising narrative
Importance of Transcreation
Why is the comprehension of creative messaging – such as advertising campaigns – so important? Because these types of endeavors, usually commissioned to market products and services, are often some of the most highly visible and costly projects that businesses and organizations undertake. If you are a global entity attempting to reach multiple cultures, then it’s simply not good business for your marketing tools (campaigns, advertising, etc.) to be understood by only a portion of your target population while the rest grapple with awkward syntax. Transcreation takes cultural differences into account so your intended message is always correctly comprehended and appreciated.
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