Why Website Translation? It’s More Than Words

//Why Website Translation? It’s More Than Words

Why Website Translation? It’s More Than Words

“If you talk to a man in a language he understands, that goes to his head. If you talk to him in his language, that goes to his heart.”
Nelson Mandela

#1: Strong connections with new customers
Isn’t that ultimately what every business is trying to do? Create a message that resonates with its target audience in such a way that they can’t live another day without that product or service? By creating a multilingual website you are not only bringing in new customers, but you are literally and figuratively speaking their language. Your content takes on a new importance in that audience and they feel a stronger connection with your company as a result.

#2: It’s a competitive edge
While many companies are going global, there are very few who commit to having a culturally relevant, multilingual website. Translation widgets on websites help address some of the basic translations, but even that can lead to harmful results. One misstep in a translation and not only is your message lost, but your credibility may have been damaged as well.
When a company sets out to differentiate themselves through a well-translated website, the results are clear. Your website is more convenient for customers to navigate which drives traffic, which in turn drives sales. A multilingual site has the ability to lower barriers of entry into new and foreign markets and give you an edge you would have never had otherwise.

84% of international consumers say they’re more likely to buy from a website with product information in their own language.*

* Why Localization Matters for Corporate Buyers,” Common Sense Advisory, July 2014, Copyright © 2014, Common Sense Advisory, Inc.


#3: Increased brand awareness and trust
Many cultures around the world are wary of purchasing goods and services online. Pushing through that obstacle isn’t easy and it can take a lot of time to earn the trust of your ideal clients. Spending money on a website translation that will make sense to your target audience shows commitment and goes a long way in earning their trust. You’ll quickly develop a reputation for listening to what your customers want and giving them what they need to make smart purchasing decisions.

In the end, successfully creating a multilingual website can yield a huge return on investment if done well. To learn more about how to go about translating your website join us on March 21st at 7:00pm. You can also contact us and one of our skilled client representatives can guide you through our process and help determine which service is best for you and your organization.

Sign Me Up!
Translate my website!
By | 2018-02-03T14:15:51-04:00 February 24th, 2016|LATN News|0 Comments

About the Author:

Leave A Comment